Virtual personalization based on personas

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11823235
SERIAL NO

17936402

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Abstract

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In an approach for identifying a user's interest in a media object and one or more personalities and presenting the user with a visual of how the media object looks on a particular personality, a processor receives a request to determine suitability of the media object for the user. A processor presents the media object to a multilabel classifier to be matched to a set of profile data of the user and a set of data of one or more personalities. A processor receives an output instruction from the multilabel classifier to combine the media object with a particular personality of the one or more personalities. A processor generates a combined media object of the media object with the particular personality using a generative adversarial neural network. A processor inserts the combined media object into an advertising template to generate an advertisement. A processor presents the advertisement to the user.

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Fisher-Stawinski, Steven Lee Buffalo Grove, US 8 3
Kwatra, Shikhar San Jose, US 474 1536
Mukherjee-Roy, Moitreyee San Jose, US 15 183
Schneider, Scott E Rolesville, US 60 348

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