Methods and apparatus for associating media devices with a demographic composition of a geographic area

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11783356
APP PUB NO 20230177546A1
SERIAL NO

18155015

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Abstract

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Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. Disclosed example apparatus are to obtain a plurality of Internet Protocol addresses assigned to a media device associated with a panel member. Disclosed example apparatus are also to determine a most used Internet Protocol address from the plurality of Internet Protocol addresses, determine a geographic location corresponding to the most used Internet Protocol address, associate a geographic area with the media device in response to a determination that the geographic location corresponds to a location of an internet service provider, determine a demographic profile associated with the geographic area, and associate the demographic profile with the media device.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC675 AVENUE OF THE AMERICAS IP DOCKETING NEW YORK NY 10010

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Besehanic, Jan Tampa, US 146 3117
Luff, Robert A Wittman, US 33 1710
Mears, Paul Safety Harbor, US 11 373
Milavsky, Joseph G Dunedin, US 12 398
Ramaswamy, Arun Tampa, US 262 10305
Wright, David Howell Safety Harbor, US 48 2089

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