Method for measuring hair movement characteristics
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United States of America Patent
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Jan 24, 2023
Grant Date -
May 13, 2021
app pub date -
Jun 20, 2018
filing date -
Jun 23, 2017
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Abstract
A method of measuring changes in hair movement characteristics, predictive of consumer response includes: i) providing an apparatus for measuring hair movement characteristics of hair; ii) measuring the hair movement characteristics using the apparatus to obtain a first hair movement characteristic; iii) applying a treatment to the hair or an assault to the hair; iv) measuring the hair movement characteristics using the apparatus after step iii) to obtain a second hair movement characteristic; v) comparing the first hair movement characteristic and the second hair movement characteristic; and vi) assessing a change in movement occurring as a result of the application of the treatment or the assault.
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