Collection analysis and use of viewer behavior

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11551262
APP PUB NO 20210192569A1
SERIAL NO

16990296

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Aspects discussed herein relate to systems, apparatuses, and methods to determine when a user remains engaged or stops paying attention to a content item. In response, a snapshot of the user's activity and environment may be obtained to ascertain the reason the user stopped paying attention. If the user stopped paying attention as a result of being uninterested in the content item, the system may replace the content item, such as an advertisement, with a different content item to regain the user's attention. Further, demographic information and the user's interests may be updated for use in scheduling future content items.

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Patent Owner(s)

Patent OwnerAddress
COMCAST CABLE COMMUNICATIONS LLC1701 JFK BLVD PHILADELPHIA PA 19103

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bastian, Chris Glenmoore, US 14 228
Garg, Amit Delran, US 93 1802
Gilson, Ross Philadelphia, US 207 1679
Leddy, John Bryn Mawr, US 41 371
Mitchell, Slade Chester Springs, US 14 502
Sallas, Michael Radnor, US 48 408

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