Methods and apparatus for monitoring the insertion of local media into a program stream
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United States of America Patent
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Oct 18, 2022
Grant Date -
Sep 19, 2019
app pub date -
May 31, 2019
filing date -
Jul 23, 2004
priority date (Note) -
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Abstract
Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed system for detecting locally inserted media includes a tag encoder and a media monitoring device at a media presentation location. The tag encoder is to associate an identifying tag with a segment of a media stream carrying local media that was spliced into a primary media stream after the primary media stream was received by an editing station of a media distributor. The media monitoring device is to: detect presentation of the media stream; determine that the segment is local media that was spliced into the primary media stream based on changes in the media stream indicative of transitions between primary media and local media, the changes including changes in identifying tags; and store an indication to credit presentation of the media and to indicate that the media stream includes locally inserted media.
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