System and methods for analyzing content engagement in conjunction with social media
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United States of America Patent
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Aug 9, 2022
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app pub date -
Aug 13, 2019
filing date -
Dec 18, 2012
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Abstract
Audience engagement is analyzed by receiving at least one analysis parameter comprising a content selection parameter, identifying one or more content based on the content selection parameter, determining viewership for the one or more content, determining one or more keywords for the one or more content based on the content, filtering social media messages based on the determined one or more keywords, and calculating an audience engagement measurement corresponding to the one or more content based on the viewership and the social media messages.
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