Methods and apparatus to calibrate audience measurement ratings based on return path data

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11405690
APP PUB NO 20210360320A1
SERIAL NO

17387878

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Abstract

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Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hoynoski, Bruce Oldsmar, US 9 63
Kurzynski, David J South Elgin, US 63 458
Pierce, Christine Palm Harbor, US 10 41
Poppie, Molly Arlington Heighls, US 79 571
Sullivan, Jonathan Hurricane, US 222 1450
Venetucci, Anthony P Hampshire, US 6 28

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