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United States of America Patent

PATENT NO 11334924
APP PUB NO 20180137542A1
SERIAL NO

15351931

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A system for generating an advertisement is provided. The system may receive an advertisement request from a client device and select an advertisement from a database in response to the advertisement request. The system may identify an advertiser web server associated with the advertisement, for example a landing page. The system may retrieve a picture from the advertiser web server and integrate the picture with the advertisement to generate an enhanced advertisement. The system may serve the enhanced advertisement to the client device.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
YAHOO AD TECH LLC22000 AOL WAY DULLES VA 20166

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Adapala, Ramu Karnataka, IN 5 6
Barakam, Venkat Kumar Reddy Sunnyvale, US 5 35
Farfade, Sachin Sudhakar Santa Clara, US 10 159
Garrigues, Pierre San Francisco, US 15 113
Pesavento, Gerald San Francisco, US 2 4
Ramadurai, Sripathi San Jose, US 1 4

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Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
3.5 Year Payment $1600.00 $800.00 $400.00 Nov 17, 2025
7.5 Year Payment $3600.00 $1800.00 $900.00 Nov 17, 2029
11.5 Year Payment $7400.00 $3700.00 $1850.00 Nov 17, 2033
Fee Large entity fee small entity fee micro entity fee
Surcharge - 3.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00