Methods and apparatus for monitoring the insertion of local media into a program stream
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United States of America
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Apr 19, 2022
Grant Date -
Jun 11, 2020
app pub date -
Feb 13, 2020
filing date -
Feb 13, 2020
priority date (Note) -
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Abstract
Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed method includes detecting, at a media device at a media presentation location, a cue in media received at the media device; in response to the detection of the cue, receiving separately form the media an advertisement associated with a user of the media device; presenting, by the media device, the media at a first time and the advertisement at a second time indicated by the detected cue; responsive to presenting the advertisement at the second time, recording a log including first identifying information for the media and second identifying information for the advertisement; and transmitting the log to a data collection facility.
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