Methods and apparatus to calibrate audience measurement ratings based on return path data
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United States of America Patent
Stats
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Aug 10, 2021
Grant Date -
May 28, 2020
app pub date -
Jan 31, 2020
filing date -
Nov 30, 2016
priority date (Note) -
In Force
status (Latency Note)
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US Family Size
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Abstract
Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.
First Claim
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International Classification(s)
- 2020 Application Filing Year
- H04N Class
- 17398 Applications Filed
- 12940 Patents Issued To-Date
- 74.38 % Issued To-Date
Cited Art Landscape
Patent Citation Ranking
- 0 Citation Count
- H04N Class
- 0 % this patent is cited more than
- 4 Age
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