Selecting an optimal format for presenting a group of objects associated with a third-party system in a graphical user interface
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United States of America Patent
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May 11, 2021
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app pub date -
Jan 25, 2019
filing date -
Jan 25, 2019
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Abstract
An online system receives information describing a collection of objects associated with a third-party system and an objective associated with each object. Upon receiving a request to present content associated with the third-party system to a user of the online system, the online system determines one or more groups in which each object is included based on a condition satisfied by objects included in each group. For each of multiple formats that may be used to present each group of objects, the online system computes a format score indicating a predicted likelihood that the user will perform a set of actions corresponding to a set of objectives associated with the group if the format is used. The online system selects a format for presenting each group of objects based on the format scores and/or a set of format selection rules and generates the user interface using the selected format(s).
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