Systems and methods for calibrating user and consumer data

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United States of America Patent

PATENT NO 11004094
APP PUB NO 20170091789A1
SERIAL NO

15375719

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Abstract

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Methods and systems are provided herein for calibrating subject data based on reference data, so that the calibrated subject data more closely represents a target population. The methods and systems include partitioning a reference data set into a plurality of reference data partitions using a data partitioning scheme, each reference data partition associated with a characteristic; and partitioning a subject data set into a plurality of subject data partitions using the data partitioning scheme, each subject data partition associated with a characteristic that corresponds to the characteristic associated with a reference data partition of the plurality of reference data partitions; identifying a variable present in the reference data set that is not present in the subject data set; and calculating a value of the variable for each reference data partition based on a rate of occurrence of the variable in each reference data partition.

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Patent Owner(s)

Patent OwnerAddress
COMSCORE INC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
PROXIMIC LLC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
RENTRAK CORPORATION11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Engel, Bill Delray Beach, US 3 32
Goerlich, Bruce Forest Hills, US 14 353
Palit, Charles Madison, US 3 32
Vinson, Michael Piedmont, US 25 1006

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