Method and system for identifying users across mobile and desktop devices
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United States of America Patent
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Dec 8, 2020
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N/A
app pub date -
Sep 23, 2019
filing date -
Feb 9, 2015
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Abstract
A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.
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