VLC location data applications in a retail setting
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United States of America Patent
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Jul 7, 2020
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N/A
app pub date -
Oct 23, 2019
filing date -
Mar 18, 2016
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Abstract
A retail merchandising system includes a plurality of gondolas positioned in a retail space, a plurality of visible light communication (VLC) sources positioned in the retail space, and at least one VLC sensor disposed at a fixed location relative to each of the plurality of gondolas. The plurality of VLC sources and the at least one VLC sensor are configured to cooperatively identify a location of the gondolas in the retail space. With pre-stored planograms and the locations of the store gondolas, product locations can be readily determined. Additionally, the system can determine customer locations and communicate with customers and/or track customer activity.
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