Method and system for tracking user engagement on multiple third-party sites
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United States of America
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Sep 5, 2014
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Sep 5, 2014
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Abstract
A system for multichannel marketing includes a redirect link that takes the place of an ordinary link to a landing page in an advertisement or interest page. A consumer activating the link is redirected momentarily to a server maintained by a marketing services provider. A cookie on the consumer's device is used to link data about this consumer to other data about the consumer that is maintained by the marketing services provider. The consumer data is held in an area where no personally identifiable information (PII) is maintained. The system allows a marketer to better track multichannel marketing efforts and to analyze the results of multichannel marketing without comprising the privacy of consumers.
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