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United States of America

PATENT NO 10510100
SERIAL NO

15241302

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Importance

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Abstract

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A demand side platform DSP is provided which will receive an advertisement bid win notification comprising identity information and time information, The DSP will check the time information to make sure the notification is not too old. If not the DSP will check if the identity information is in a cache. If not, a check is made against a database. If not, the bid win is recorded in the cache and the database.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
KING COM LTDARAGON HOUSE BUSINESS CENTRE 4TH FLOOR DRAGONARA ROAD ST JULIANS STJ3140

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Battestini, Massimo London, GB 2 0
Pimm, Max London, GB 1 0
Scarrott, Richard London, GB 2 0

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