System and methods for analyzing content engagement in conjunction with social media
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United States of America Patent
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Sep 3, 2019
Grant Date -
Jul 13, 2017
app pub date -
Mar 27, 2017
filing date -
Dec 18, 2012
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Abstract
Various embodiments disclose a system and methods for media content analysis based at least in part upon social media data. In some embodiments, a computer system may determine a viewership associated with a selected piece of televised content such as a television show or advertisement. The computer system may also identify social media data such as social media messages associated with the selected piece of televised content. The computer system may calculate an audience engagement measurement corresponding to the selected piece of televised content based upon the social media data and the viewership.
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