Content tagging

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United States of America Patent

PATENT NO 10275790
SERIAL NO

14065231

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Various embodiments enable a user editing a document to tag product references in the document. These product references can then be recognizable when the document is published online, thereby enabling ad units (or other personalized units associated with the content) to be inserted either at a location associated with a particular product reference or within the document in a designated location. For example, when editing or drafting a document, a client-side tool could enable a user to tag particular words within the text to create a hyperlink to product pages of an electronic marketplace. In another example, a client-side tool could auto-insert a list of words associated with subject matter of the same. Accordingly, mentions of these words in content could be auto-converted into text-links or hyperlinks to a respective items page of the electronic marketplace.

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Patent Owner(s)

Patent OwnerAddress
AMAZON TECHNOLOGIES INCPO BOX 8102 RENO NV 89507

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Battles, Matthew Hamilton Palo Alto, US 8 103
Krishnamoorthy, Prasanna Karnataka, IN 3 11

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