Selecting content using entity properties
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United States of America Patent
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Feb 26, 2019
Grant Date -
N/A
app pub date -
Feb 2, 2018
filing date -
Feb 2, 2018
priority date (Note) -
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Abstract
Systems and methods of the disclosure relate to selecting content via a computer network. A search query provided by a user device can be received. An entity of a search query, a corresponding confidence score, and a property can be identified via a data structure having information about entities. A match between a property of an entity of content selection criteria and the property of the entity of the search query can be determined. The content item can be selected as a candidate for display on the user device based on the match and the confidence score.
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