Systems and method for analyzing advertisement pods
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United States of America Patent
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Jan 15, 2019
Grant Date -
Jun 1, 2017
app pub date -
Feb 13, 2017
filing date -
Mar 19, 2012
priority date (Note) -
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Abstract
Systems and methods for analyzing viewing behavior of users viewing video content and advertisements are provided. A system may periodically or continuously receive tune data reflecting the viewing behavior of users, analyze the viewing behavior to determine a location and time period of advertisement blocks in a viewed segment, and determine parameters reflecting a comparison between a number of viewers that viewed the advertisement blocks and a number of viewers that viewed non-advertised content. The system may also deliver a report of the analysis to advertisers, agencies, media sellers, or other parties that are interested in measuring the effectiveness of advertisements on users. The analysis by the system can be done over multiple different types of content-distribution platforms.
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