Theme based advertising
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United States of America Patent
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Dec 4, 2018
Grant Date -
Mar 31, 2016
app pub date -
Dec 9, 2015
filing date -
Mar 24, 2008
priority date (Note) -
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Abstract
Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, based on the location of a mobile device, an advertisement is provided for a service associated with the location of the mobile device, wherein the advertisement includes a map of a path from the location of the mobile device to a location of a service provider of the service associated with the location of the mobile device. If a user is interested in the service that is offered in the advertisement, they can initiate a purchase procedure.
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