Method and system for inferring risk of data leakage from third-party tags

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United States of America Patent

PATENT NO 10108918
APP PUB NO 20150082426A1
SERIAL NO

14478714

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Abstract

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A method and system for assessing the data leakage threat associated with third-party tags on a particular website, such as a content publisher site, is assessed by mimicking a standard web browser. Each third-party tag on the site is identified and investigated in a hierarchical manner, and a data leakage threat score is assigned to each third-party tag based on certain attributes associated with the tag and the resource linked by the third-party tag. A cumulative data leakage threat score is then calculated to determine if the site is a data leakage threat, such as a threat for misuse of a consumer's data.

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Patent Owner(s)

Patent OwnerAddress
LIVERAMP INC225 BUSH STREET 17TH FLOOR SAN FRANCISCO CA 94104

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Jolitz, Ben Los Gatos, US 1 8
Ledo, Frank Berkeley, US 3 35
Owen, Paul Bend, US 6 121
Palan, Vivek San Francisco, US 9 55

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