Generation and classification of query fingerprints
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United States of America Patent
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Jul 17, 2018
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N/A
app pub date -
Mar 17, 2014
filing date -
Mar 17, 2014
priority date (Note) -
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Abstract
A method and system for analyzing user behavior as users search for items within an electronic marketplace is provided. A query is submitted by a user of the electronic marketplace, the query is processed to identify a series of actions or behaviors performed by the user in relation to the query and fingerprint information for the query is determined based at least in part on analyzing the actions. A classification for a query is determined based on the fingerprint information. In one embodiment, an electronic marketplace receives a query from a user, accesses a query classification database having fingerprint information, determines a fingerprint for the query based on the fingerprint information and dynamically modifies a user experience for the user based at least in part on the fingerprint information.
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